Collaborative Consulting
March 14th, 2010I never really appreciated the value of networking until recently. Professionally speaking, when you work for someone else, it’s easy to limit your scope of resources to those immediately around you- those who you report to and those who affect your daily tasks like direct reports. We tend to focus on the here and now and slogging through tasks at hand. And when additional tasks or responsibilities are handed down, we figure out a way to add them to our growing list unless we’re successful at foisting them off on a colleague.
But when you work for yourself and you’re juggling multiple clients with various missions and needs, you realize that you can’t be all things to all people. Moreover your perspective on what works, how to accomplish tasks, and the multiple skills and talents that are required becomes broader. And, as I’ve witnessed in the past seven years since I began working for myself as a consultant, there are more and more skilled individuals who are deciding to become independent agents –selling their expertise and knowledge in the constantly fluctuating process known as contracting/consulting. This means that individuals are influencing the labor market not just in terms of the multiplicity of their contributions to clients and projects (instead of working for 1 employee who benefits from your work over say, 3 years, an independent contractor/consultant may benefit 3 or 4 or 6 clients, each with different missions and needs, in a 3-year period. And, additionally, if that contractor/consultant looks for other contractor/consultants to collaborate with, they can further multiply their individual impact. For example, an independent web-designer who meets a free-lance copy writer can share ideas, resources, referrals for clients and even more introductions to more independent contractor-consultants. Not only does their opportunity for project work grow, so does the opportunity for meaningful impact. And there is a spillover effect: their own knowledge base grows. It can continue to grow exponentially- depending on one’s openness to the idea of collaborative consulting.
This is a strategic viewpoint. If we look at all the potential opportunities out there just by meeting other contractor/consultants with similar values and passion for helping our clients with what they need, it is indeed truly an exciting time. Because even if I can’t provide it directly myself, I want to refer my clients to someone else who can, and right now my guess is that our economy has never before had such a surplus of highly skilled individuals out there who are available and willing to sell their talents and expertise.
Part of my vision for The Public Good is to capitalize on this abundant supply of skilled and experienced individuals. Because I see knowledge and skills as a semi-public good. The definition of a public good is something that is “…not rival in consumption; the fact that one person benefits from this good does not prevent another person from doing the same simultaneously.” (Harvey S. Rosen, Public Finance. Third edition. p. 605) Obviously, if I am performing work which benefits one client, I will not charge another client for that same time spent – because my billable time is rivalrous. However, if I have the option of bringing in other resources to collaborate with on a project, and that collaboration leads to increased knowledge by both consultants as well as new introductions to the client, that is a value that cannot be limited or even priced. It is close to a public good. More knowledge, better insights, growing opportunities benefit all, consultants and clients included.